Best Lash and Brow Serums in South Africa, 2025

Best Lash and Brow Serums in South Africa, 2024

Few of us are born with the long, lush lashes and supermodel brows we want. Fortunately, ingredients in lash and brow serums can help nourish and condition our lashes and brows, making them fuller and more voluminous.

Here, we showcase the best lash and brow serums in South Africa, including prostaglandin-derived, peptide- and vitamin-based serums. We also answer some of your FAQs about lash and brow serums.

Best overall lash and brow serum

This award-winning brow-enhancing serum contains a blend of essential vitamins, antioxidants and amino acids that promote the appearance of fuller, bolder brows in six to eight weeks.

It’s a revolutionary prostaglandin-derived serum with isopropyl cloprostenate, an ingredient we make in our body that tapers off as we age but that’s needed for hair health.

The formula is perfect for sparse, thinning, over-plucked, or tail-less brows. Apply every day and expect to see maximum results within four months.

The brand is used by Brooke Shields, who swears by the GrandeLASH-MD Lash Enhancing Serum. Say no more.

What we like:

  • vegan and cruelty-free
  • free of parabens, sulphates and phthalates
  • prostaglandin-derived serum
  • contains moisturising sodium hyaluronate
  • one-swipe wonder.

Best combination serum

Apraise has powered this deep-conditioning growth serum with a blend of potent ingredients that are both peptide-based and vitamin-enhanced.

Lash and brow health is boosted by Dual Peptide Complex Technology, multi-vitamins and antioxidants with lashes and brows visibly healthier, longer and fuller in just 30 days.

Use on short, brittle lashes and sparse brows twice a day.

What we like:

  • vegan and cruelty free
  • infused with vitamin E and jojoba oil
  • fast results
  • gentle formula
  • Dual Peptide Complex Technology.

Best peptide-powered serum

This is a great value, fast-acting serum that’s perfect if you don’t want to use a growth-accelerating prostaglandin-derived serum.

Its peptide-based formula, Optiplex™ Growth Technology, stimulates lash and brow growth by promoting the production of keratin. Get glossier, thicker brows and longer lashes in just 15 days of use.

What we like:

  • vegan and cruelty free
  • good value
  • paraben and sulphate free
  • fast results
  • suitable for sensitive skin.

Best combination serum plus brow tint

Any beauty product that achieves more than one job is a must-have. The GrandeBROW 2-in-1 is a double-duty tinted brow gel infused with brow-enhancing serum.

Get instantly tinted brows for a bolder look today – and full, thicker-looking natural brows progressively over time.

What we like:

  • dual duty
  • instant buildable tint
  • three shades
  • cruelty-free
  • Grande’s five-star reputation.

Best lash serum with liquid eye liner

Another dual-duty product from Grande, this liquid eyeliner is infused with the brand’s signature lash-enhancing serum.

The ultra-black eyeliner defines and sculpts lashes, while the serum enhances their length, thickness and growth.

The active ingredient, castor oil, is dense in omega-6 fatty acids and vitamin E for stronger, thicker, bolder lashes.

What we like:

  • cruelty free
  • 12-hour wear
  • water resistant
  • precision tip for expert control.

FAQs

Yes. They do work, but their effectiveness varies for individuals. It’s important to have realistic expectations and not to expect an instant response.

Noticeable increases in thickness and length are achieved when serums are used consistently over weeks, often months.

Serums work by nourishing the hair to strengthen it and stimulating the follicles to grow.

Over-the-counter lash and brow serums contain active ingredients that hydrate, nourish, condition and promote hair growth.

Active ingredients vary, but many serums contain prostaglandin-derived ingredients that encourage the lashes to enter and prolong the growth (anagen) phase of the growth cycle.

Don’t expect to see the word prostaglandin on any ingredients list. Look for isopropyl cloprostenate, isopropyl phenylhydroxypentene dihydroxycyclopentylheptene or dechloro dihydroxy difluoro ethylcloprostenolamide.

Other active ingredients that support hair growth include argan oil, biotin, botanical extracts, castor oil, keratin, peptides, sodium hyaluronate, and certain vitamins, especially E and B5 (panthenol).

Side-effects are uncommon, but some people suffer from irritation, redness and itchy eyelids, especially when using prostaglandin-derived lash serums. Rarer side-effects include eye discolouration, swollen retina and blurry vision.

Before using any serum, patch test it on the inner arm for 24 to 48 hours. Ifyou suffer an adverse reaction, discontinue use.

Hereditary factors can contribute to brow and lash health. If either or both of your parents have thick, lush lashes, you may too. However, brow health also depends on consistent behaviour. Always:

  • remove make-up
  • moisturise daily
  • use a lash and brow serum
  • eat a healthy diet
  • stay hydrated.

At Hairhouse Warehouse, we offer a comprehensive range of high-quality hair and beauty products, including a number of the best lash and brow products in South Africa.

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